CRM Solutions |
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CRM Presentation (7mb,
.exe)
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CRM
- Customer Relationship Management
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CRM is an acronym for Customer
Relationship Management and is one of
the latest business models to hit the industry
today. CRM shifts the current business paradigm
of being "company-centric" to a more responsive
"customer-centric" approach. CRM helps companies
better understand their customers and provide
services with ferocious proactive approach.
This helps in retaining customers by improving
satisfaction rate and view customer related
data across various departments like Sales,
Marketing etc. CRM can be structured to
seamlessly integrate with company's back
office or company's Enterprise Resource
Panning (ERP) model enabling it to have
a "360 degree view" of the customer and
have a strong unified strategy geared towards
its customers. CRM can also take advantage
of an Internet-centric business model using
electronic storefronts and self-services
to expand global reach, shorten time to
market, improve efficiencies, and reduce
costs.
Recent studies have shown that the CRM market
has jumped from $2 billion to $18 billion
market-segment in 5 years. With its current
rate of growth CRM will dominate the market
in the next 2 years and is poised to lead
companies into the next generation of customer
relationship. |
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CRM White Papers
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This document first
appeared in Defying the Limits:
The CRM Project, A Thought
Leadership Project from Montgomery
Research, Inc., Sponsored by Accenture.
It includes an executive overview
of the makeup of a CRM system, as
well as advice for choosing a system,
Key Benefits and Best Practices for
successful implementation.
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This 9-page document
discusses the Surado CRM Sales module,
including key features and benefits
of opportunity assessment, pipeline
management, quotes and proposals,
up-selling and cross-selling, business
process automation, revenue forecasting,
competitor analysis, leads management,
connecting mobile staff and reporting
and analysis.
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This 10-page document
introduces Customer Self-Service and
how using Surado Web Self-Service
can increase customer satisfaction,
reduce costs and increase return on
investments.
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